Search Engine Optimization
Why
Everyone wants their webpage to rank higher on search results. Now you can choose to pay for this or you can create your pages in a way.
SEO Techniques
Sometimes it is as simple as adding a Google Business Listing (https://www.google.com/business/) so that Google knows more about your organization and website, but there are many other techniques that help get your site more noticed and ranked higher by search engines.
Basic SEO Practices for a Web Page
Keyword Research: Identify relevant keywords that your audience is searching for and integrate them naturally throughout your content.
Title Tag Optimization: Ensure each page has a unique and descriptive title tag that includes your primary keyword. Aim for 50-60 characters.
Meta Description: Write compelling meta descriptions of 150-160 characters that accurately summarize your page content and include a call-to-action.
Header Tags: Use proper header tags (H1, H2, H3) to structure your content for both readability and SEO, ensuring primary keywords are included.
Image Optimization: Use descriptive filenames and alt tags for images to improve accessibility and SEO.
Internal Linking: Build internal links between pages to help with site navigation and distribute page authority across your site.
Mobile-Friendliness: Ensure your website is responsive and performs well on all devices, as mobile-friendliness is a ranking factor.
Page Speed: Optimize page loading speed by compressing images, leveraging browser caching, and minimizing CSS and JavaScript files.
High-Quality Content: Create informative, engaging, and original content that answers the needs of your audience and encourages sharing.
URL Structure: Use clean, descriptive URLs that include relevant keywords and are easy to understand.
If you utilize Wordpress CMS to build your websites, there are many plugins that help do many of these best practices for you.
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